Remember a time, not so long ago when we could market a product or service easily? We could buy advertising on a couple of stations and most of the time we would see results. Ah, the good old days..

If you’re like most, you know marketing isn’t that easy anymore. Still, you’ve got to wonder, is there any other of way of reaching your targeted demo and getting similar results? The answer is yes…

So what is this revolutionary way to advertise? Let me give you a hint, it’s not Google Adwords, social media marketing, or mobile advertising.. It’s Door Hanger Marketing! No longer just for politicians and pizza places, this form of “under the radar marketing” has gone mainstream.

Direct to door marketing is quietly being used by the giants like Comcast, Verizon Wireless, Best Buy, and Petco. Why, you might ask. Because it works! But you won’t hear about this form of advertising in most conversations about marketing and advertising: As with most best kept secrets, it keeps those in the know with the most leverage.

Studies have shown a person is bombarded by more than 2,000 marketing messages a day.. People have learned to tune out most of the marketing noise. Michael Gershman, author of “Getting It Right The Second Time,” conducted a study and found “No more than 12% of all advertising is remembered or acted upon.”

The future will prove that direct to door marketing is the most efficient way to advertise because by it’s very nature, it’s direct.. Think about it, no longer do you have to wonder if your marketing message is reaching your targeted demographic, because it’s on their door, and eventually in their hands.

Here are the top reasons why you want to use door hangers to market your product or service.

1. Its an easy sell

You arrive home after a long day at work. As you look toward your front door, you notice something out of place. It’s something hanging from the door knob. As you continue toward the door, the question that burns in your mind, what is that? Finally at the door, you realize it’s a message from a local landscaper with an awesome deal. As you look over your brown lawn, you say to yourself, “Let me make a call.” If a resident is ready to buy and your ad is on their door, they’re buying from you.

2. Easily customized

Door hanger advertising has an important advantage over other mediums. They can be customized to fit your precise marketing needs; Even to the extent of changing the marketing message when you’re targeting multiple zip codes. There’s no other advertising medium that comes close to the versatility of direct door advertising.

3. Great targeting

How easy is it to target a radius around a business? Extremely easy! Choose an address on a map and draw a circle around it and voila, you have your targeted area. Or choose an area where a lot of your existing customers live and create a map around that data. People will buy when their neighbors are already customers.

4. Easy on the pocketbook

Another great feature of direct to door marketing is the price. Even those with a modest advertising budget can make a huge impact because the door hangers are affordable and have a great return on investment.

5. Track your distribution

Some of the more savvy distribution companies are using GPS technology. A website shared with the client allows them to track the progress of their campaign. Never in history of advertising have you been able to watch your marketing message get delivered to your targeted demographic.

Stop for a moment and imagine what you could do with direct to door marketing. It’s affordable, trackable, and the most effective way to connect any product or service with people ready to buy..

So you’re convinced, door hanger marketing is thing for you.. What’s your next move? Contact a local printer to get design and printing information, or search the web for door hanger printing.  You might also contact a professional distributor of door hangers through AAPS at http://www.aapsinc.org. For distribution within the Boston Direct Marketing Area, contact Buzz Advertising and Marketing Group through their website at http://BuzzAMG.com or by calling 1-877-626-7866, ext 1.

I know my account executive friends would disagree, but conventional marketing / advertising doesn’t work like it used to. The old days when you could place an ad on radio or television and expect a minimal return are long gone.  There are literally hundreds of channels that a consumer can now choose from. How can you target your demographic when they’re all over the place? And how many of you have an MP3 player on your phone? Well, that’s how many people are getting their entertainment these days. Why bother with commercial radio when I can set up Pandora and stream music through my iPhone? Or I can listen to my favorite Britney Spears album on my MP3 player in my car. Okay, I’m not a huge fan of Britney, but you get my point..

And someone asked about newspaper advertising. HELLO! Newspaper readership is dropping off like passengers off the Titanic.. Wow, did he go there? Yes, he did…

Okay, door hanger / front door marketing! Leaving a message on your neighbor’s door has been a form of communication since your neighbor had a door to put something on. Listen, when I watch television, it’s pay-cable. When listening to music, it’s on an iPhone; read the news, it’s online, and have a special place for junk mail, the trash. You want to communicate with me, leave a message on my door. It’s the first thing I’ll see when I get back to the house.  I may not buy what you’re selling, but rest assured, I read your message. Think about it..

If you’re selling a product or service in the Boston market or are looking to market to the Boston DMA, visit us at http://buzzmp.com/ContactUs.htm and drop us a line.

Tags: Door hangers, direct to door marketing, door to door advertising